Anna Ermakova

color consultant , home stager , interior decorator , interior redesigner

Anna Ermakova
Edmonton, AB
780-443-0713
ann_erm@shaw.ca

Unlock potential of your home with Sense of Design

I am a certified, professional stager and redesigner who works with Realtors and homeowners by enhancing the appearance of their home so it appeals to a broader range of potential home buyers. I strive to help my clients receive the best possible price for their listing – quickly!
Interior design is my passion. I've done about 25 renovations and successfully flipped 4 properties with a total profit over 200 000 dollars.
I'm an artist. I do painting on silk and in last 4 years I had 2 personal exhibitions and my collections were shown on central TV in Russia.

Services

You never get a second chance to make a first impression.
With this in mind, Sense of Design was founded in Edmonton to help homeowners and real estate practitioners prepare homes for effective showing and quick selling at top dollar.

Staging is the process of preparing a house for sale. This can involve a thorough procedure of cleaning, de-cluttering, rearranging and updating the house and its décor. Home Staging is the most effective marketing tool you can use to SELL your home quicker for top dollar. In today’s market, it’s more important than ever to make your home stand out from the crowd.

A Staged Home

* Creates that all important first impression!
* Is more appealing to buyers because they’re seen as being “move-in” ready.
* Appears better in photographs and internet marketing.
* Sends the message that the home won’t be on the market for long!
* Receives the best possible price quicker than a house that isn't staged!

Sense of Design pay attention to detail and provide full-services from painting and minor repairs, furniture layout and artwork to landscaping, whatever it takes to set the stage and get a property looking great with mass appeal.

Because the real estate marketplace is so competitive, it is important for homeowners to differentiate their properties. This increases the perceived value of the home and encourages higher offers. Sense of Design helps make this process as simple as possible.

Interior Redesign

Interior Redesign is the latest fad in preparing your house for sale or to just give your home a new look without a lot of costs involved.
Redesign means:
Making the most of what a home already has. Most homes have the foundation for a good design it just needs that special touch to bring it to it’s full potential.

Redesign is affordable. There are plenty of practical and inexpensive options available when it comes to improving the looks and feel of a room. For example, by simply rearranging the furniture, a small space suddenly appears much larger.

Redesign is about creativity and resourcefulness. The type of furniture or accessories in a home is not as important as how and where you choose to place them. Redesign presents innovative solutions to common problems that allow people to make significant changes to their homes without taking drastic measures.

How does it work?
Sense of Design will Redesign your home, using your existing furniture and accessories, we incorporate the principals of interior design - function, balance, proportion, scale, harmony and your lifestyle to create the home of your dreams. The service is designed to work within your budget. There usually is no need to purchase additional pieces; you have everything you need.

Renovation

It's a huge investment in material and labor and it must be timeless at least for 7-10 years. The goal is to improve house and raise its value. To make it right you will need a design concept and choose right materials. With Sense of Design you will achieve your goals and will enjoy a new look of your home. We will provide a contractor whose work has exceptional quality.

Testimonials

ROYAL LEPAGE POLL FINDS HOUSE STAGING A PRE-SALE MUST FOR CANADIANS CONTRARY TO BELIEFS, COSTS ARE LOW AND NEED IS HIGH -Poll also finds 75% of Canadians classify their home décor as current and 45% call themselves pack rats- TORONTO, March 10, 2005: With the busy spring housing market right around the corner, Canadians are contemplating home improvements to help entice potential buyers. According to a poll released today by Royal LePage Real Estate Services, the attitudes of Canadians towards appropriate house sale preparation costs and the currency of their home's décor differs from industry experts. The 2005 Royal LePage House Staging Poll (conducted by Maritz Research) illustrates that 54 per cent of Canadians think that $2,000 or more is the appropriate amount to spend in preparing a house for sale, with a surprising 25 per cent willing to pay over $5,000. The poll also shows that 75 per cent of Canadians would classify the style of their house as current or somewhat current. These findings are counter to house staging specialists, who maintain that although the majority of homes in Canada are in need of updating prior to sale, a significant difference can be made with as little as $1,500. Although Canadians are unfamiliar with the term, which means preparing a house for sale using cost-effective and non-invasive methods, most consider house staging techniques as part of their selling and buying criteria. House staging can also be referred to as house fluffing. Due to the popularity of home makeover television programs, consumers are more familiar than ever with interior design trends, and average Canadians now expect more when shopping for a new house, said Dianne Usher, senior manager, Royal LePage Real Estate Services. House staging, a tool used by successful real estate agents for decades, is the best way to make a dramatic impact without having to spend a lot of money. And, while most Canadians think their home décor is current, experts like Timothy Badgley, interior designer and owner of Acanthus Interiors in Port Hope, Ontario disagree. The majority of homes that we visit for consultations are out-dated and in need of a pre-sale makeover, he said. The good news is that unlike major renovations, house staging is a simple and inexpensive way to bring your house up-to-date. Badgley added: Buyers want to walk into a house and immediately envision themselves living there. Simple staging techniques like cleaning, organizing and de-personalizing can help to make your house buyer friendly. 45% of Canadians classify themselves as a pack rat and in rural areas, the number rose by almost a third Creating the illusion of space and neutralizing your house are two important aspects of house staging. According to Badgley, eliminating clutter is an easy way to accomplish both. This is an area where improvement is needed for most Canadians. Almost half of Canadians classify themselves as either a complete pack rat or somewhat of a pack rat. In urban centres, the number of respondents who classified themselves as a pack rat was a significant 41 per cent. In rural communities, that number rose to 53 per cent. Even those who did not classify themselves as a pack rat were in need of house de-cluttering. Over 90 per cent of Canadians showcase small appliances, such as microwaves, toasters, radios and blenders on their kitchen counters. According to Badgley, this is a deterrent for potential purchasers. Homebuyers are interested in ample kitchen counter space, not your small appliances, even if they are high-end, he said. By clearing counters of removable items, potential homebuyers can envision the space exactly how they like. 86% of Canadians rank storage space as important to potential buyers According to the poll, the top three interior features when selling a home were freshly painted walls (30%), flooring (29%) and organized storage space (20%). However, when asked how important storage space was to a potential buyer, 86 per cent ranked it as a seven out of 10 or higher, with 43 per cent grading it as a 10 out of 10, or the most important. Another interesting finding was that while 32 per cent of males ranked storage space as the “most important, the number jumped to 54 per cent for females. Nearly three-quarters of Canadians are open to house staging technique: furniture removal Another effective staging technique is removing, rearranging and resizing furniture. Badgley suggests creating space by removing oversized pieces. The survey found that the majority of Canadians were receptive to this idea as 74 per cent of Canadians stated that they would remove furniture from their house if they thought it would increase the value of their home. Not surprisingly, age played a factor in receptiveness to removing furniture. While 80 per cent of 18 to 29 year olds would remove furniture, the number decreased to 68 per cent for Canadians aged 50 and older. Curb Appeal Counts When preparing your house for sale, the exterior of your house is equally as important as the interior. Homebuyers decide whether or not to look inside a house by the appearance of its exterior. When asked what they thought was the most important exterior feature when selling a house, the number one answer was a well-maintained yard (40%). A clutter-free yard and driveway ranked second (28%), while a newly painted exterior was third (18%). Two of Badgley’s exterior house staging tips are purchasing removable storage bins for unsightly trashcans and creating an entertaining space” in the backyard by setting out patio furniture, even in the winter. Additional poll findings: * 26 per cent of primary residence owners were considering selling their home in the next five years. * When asked Excluding the kitchen, if there’s a particular room in the house where the floors were in poor condition, which of the following do you think would be the most helpful in selling your home? 83 per cent cited installing hardwood floors while 14 per cent chose carpet. The Royal LePage House Staging Poll was conducted by Maritz Research between February 24th and February 28th, 2005. The poll is based on a randomly selected sample of 1,002 adult Canadians. With a sample of this size, results can be considered accurate to within +/- 3.10%, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. This data was statistically weighted to ensure the sample regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data. Royal LePage is Canada’s leading provider of franchise services to residential real estate brokerages, with a network of over 11,000 agents and sales representatives in 600 locations across Canada operating under the Royal LePage, Johnston and Daniel, Trans-Action and Realty World brand names. Royal LePage manages the Royal LePage Franchise Services Fund, a TSX listed income trust, trading under the symbol RSF.UN.